As of 2017, 81 percent of U.S Americans report having some type of social media profile. According to worldwide estimates, an astonishing 2.5 billion people will have a social media account by the end of this year. Even more impressive is that this population cranks out an average time spent on social media of 135 minutes per user per day. That’s a little more than 2 hours per person per day; multiply this figure by 2.5 billion and you get 5 billion hours spent on social media in one 24 hour period. Imagine that for a moment…in one day alone, a total of 208.33 million days or 570,776 years worth of time is spent on social media!


Social media conglomerates make a killing off of your valuable time. Facebook is easily regarded as the biggest and most influential social media platform around. They managed to rake in a 2017 annual profit of $40 billion USD. Now, I’m going to take a wild guess and say that 99% of the user base saw approximately $0 of profit for their 730 hours spent on social media in 2017. If you consider Facebook and YouTube together, how much of your time was spent watching ADS?! I’ve nearly had heart palpitations each time I went to a different YouTube video and had to wait to skip or better yet…no skip option at all! Maybe you clicked on one you found interesting only to find yourself now stalked on Google and Facebook with ads of similar content screaming “CLICK ME!, CLICK ME!”. In case I haven’t made it clear, social media makes most of its money by you, the user, seeing, watching, clicking, and answering those very ads.

Social media conglomerates make a killing off of your valuable data. If you’ve spent any time on social media lately (get it?), then you’ve heard of the controversy surrounding Facebook and Cambridge Analytica. I’m not going to go into crazy detail but the TL;DR version is that Facebook partnered with a “research” company called Cambridge Analytica. The social media giant Facebook, then gave them full reigns to poach your personal data and do what they want with it. In 2016, infamous Donald Trump then hires Cambridge Analytica to identify the personalities of the user base and influence their behavior ie. Get their vote. Furthermore, companies like Cambridge Analytica sell this data to marketing companies so they know exactly who to target when selling. This leads to more ads clicked and more money for social media, all based on your data that you gave away for free by clicking a small square box at signup.


Now, where does the Tron Network ( come into play here? Tron aims to disrupt the current social media business model by removing the executive team, also known as, decentralization. This is important because there is essentially no one motivated to make a profit from you by spending your time on their social media platform. “I still don’t see where Tron comes into play”, don’t worry my friend, all in good time. Ads aren’t going away, your data isn’t going away however, you CAN get paid for it! “I’m sorry, come again?” That’s right, with Tron or TRX, you will get paid for your valuable time spent completing your profile, detailing your likes, hopes, wishes, and desires. You will get paid for seeing, watching, clicking, and answering those very ads. “How?” I’m glad you asked! Currently, companies seeking to get their ads on social media pay a premium to the centralized team. This money goes into their pockets in the form of crazy profit. With Justin Sun’s Tron Network, these companies looking to get exposure for their ads must pay the decentralized network directly and in TRX. This payment fund is then distributed back to the users in small amounts for their time spent interacting with these ads. Take a moment to grasp this very important concept. You will get PAID for spending time looking at an ad that was marketed to you based on your interest, for a product you may very well buy. It’s like receiving a discount! When companies are looking for data, they can purchase it from the Tron Network (so long as your permission is given) and make a payment directly to the decentralized network which then gets redistributed to the user base.


The Tron Network is truly revolutionary. This same business model can be applied towards companies like Google, Google owned YouTube, Facebook, Facebook owned Instagram, Twitter, and more. It also applies towards music companies like Spotify, Pandora, Amazon Music, and ITunes. The possibilities of a closed loop, decentralized network like Tron are simply endless. I hope that by reading this blurb you can take a moment to ponder how massive Tron can really be. With the Test Net going live and Main Net scheduled for May31st, 2018, it will be an amazing experience watching this network bloom into reality.

Medium Publication

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